Include your team or staff to help you brainstorm on the goals of exhibiting at a tradeshow: do you want leads, customer relationship awareness, or market leadership? Getting the right kind of traffic to your booth starts before the trade show and depends on the staff you hire! Hire double the staff you think you might need. On top of the email blasts you might be sending out, also give staff or your team an incentive to make personal phone calls to prospective clients that you’d like to meet at the trade show.
- Having staff at a trade show simply makes you look put together. It’s all about appearances, isn’t it? This is your company’s chance to make the ultimate impression on people.
- Those who approach your booth are interested in what your company has to offer because of the impression that you’ve made.
- Not only do they want to be visually enticed but they want to speak with someone as soon as they walk up to your booth, someone who is well trained and is enthusiastic about the product(s).
“Too often companies believe it is better to have an elaborate exhibit at a trade show but slack on hiring help that is the backbone to your entire display at these types of events.”