Randall and his team had been working on his pet project for months and it was finally ready. It had been bit of a gamble when it came to the original concept, but things had gone their way and now they were ready to begin mass production of a brand new product. Unfortunately, the initial marketing results were a little less than what was initially anticipated and could use a bit of a “boost”.
The “usual suspects”
Randall called the team together and the goal was to come up with something that would stick in the minds of potential customers, as well as engage the attention of everyone who saw it. This was a bit of a tall order, since the usual methods of promotion (online advertising, flyers, billboards, etc.) had already been considered.
As a matter of fact, just about every “standard” form of advertising had, at one time or another, been used and it was always with limited results. Because of this, the team had scheduled a few product promotion conventions in order to interact with the public more directly. But this wasn’t anything new for them.
However, this time around, though, one of the team members, Danielle, suggested that they should focus on some giveaways that would stick in the minds of the visitors to their company’s convention display.
To do that, they needed something a bit “different”, this time. They wanted something other than the usual branded mugs, pens, calendars and what-not that everyone handed out and usually remained hidden away in some dusty corner of an office somewhere.
As the team continued to consider their options, Danielle did some research that led her in the direction of a product that looked like it was perfect for their needs. She presented it to the team and they were impressed at the features that it offered.
First of all, it was something unique and had never been offered before. Secondly, it was something that could easily get daily use and, finally, it was an item that solved a common problem.
But the best part was that this useful item was not only affordable, but it could be branded with their company name and logo. This meant that this item would literally be in the face of the public on a continual basis, with an untold number of individuals looking to get one of their own!
It was crystal clear that offering this giveaway at their company convention booth would certainly attract the majority of the attention there. But they knew that they had to act fast. So, they immediately contacted Snapbuds.
It turned out to be one of the best marketing moves in the history of the company!