Exhibiting at trade shows, expos, conventions, fairs and other exhibitions gives you a unique sales opportunity that can also help you generate new leads, find suppliers, check out the competition, do some networking, and get publicity. But to accomplish all of the above you must plan carefully. That means choosing the correct show, setting clear objectives, creating an effective exhibition, and promoting your presence. All this, before you even get to the show!
- Showcasing your company with a booth or display at a trade shows is an expensive affair
- Depending on your company’s goals, revenue strategy, and historical lead generation data, you may want to send pre-show mailing to high-value clients.
- Trade shows can be a blur of boring companies that do this or that, and your company will unfortunately be lost if you do not make a concerted effort to make a lasting impression
“Trade shows tend to be one of the more expensive ways to gather leads, so every lead is more valuable. The follow up needs to happen when the lead is the most engaged- which is as soon as possible.”