Author is giving new entrepreneurs ideas on what to do when going to a trade show. He emphasis that making contacts is more important than sales. That communicating what you have to offer clearly and having an attractive booth will help to bring people over to see what you have to offer.
- However, before you invest the time and resources into exhibiting, you should do some trade show homework first. Below, are tips to help you get the most out of your trade show investment.
- As an entrepreneur, the key to having a successful trade show is making connections and funneling prospects into your sales pipeline as qualified leads.
- One of the many challenges faced by small businesses and entrepreneurs is properly communicating their capabilities to attendees on the show floor.
“By having meaningful conversations with attendees and gathering their information, you increase the possibility of turning them from a prospect into a long-time valued customer.”