Something More Memorable might have been in order
Daniel was considered a successful business entrepreneur who had been “putting in the hours” when it came to his new product launch.
Because of this, he really didn’t have the time to enjoy any of his usual pursuits (which tended to focus on football – both playing and following).
While he had previously been relieving excess stress with a neighborhood, friendly get-together amateur league, he found that he didn’t even have the time to engage in that periodic respite. So you can imagine his delight when he finally got the break he deserved and found himself with the opportunity to purchase 4 season tickets to watch his home team!
Because of his recent business success, but mostly because he “deserved it”, he was willing to spring for reserved seats that cost a small fortune! Fortunately, Daniel was now able to afford the cost of this premier seating, not to mention his devotion to his home team. So, he orders the tickets and now, he’s all set.
A bit of a “cheap thank-you”
Along with his receipt for his expensive ticket purchase, Daniel also received a “thank you” package, as a “reward” for his order. However, this so-called reward consisted of a “diary” in which he could keep a record of his team’s schedule as well as statistics, game outcomes, etc.
While the thought was nice, the actual diary was less than a quality item – and that’s putting it mildly. As a matter of fact, Daniel wondered whether or not it had been designed in a grade school class. Needless to say, it went straight into the garbage.
Not only was this “gift” a bit of a disappointment, but it bordered on an actual insult when you consider the amount of money that was spent on the season tickets, in the first place! It just didn’t make any sense for them to hand out a throwaway item in the guise of something that could be used on a regular basis.
Now, that’s more like it
It’s easy to see things from Daniel’s point of view. Here we have a football fan that’s devoted to his team and willing to spend a good deal of money to watch them play. And how does he get rewarded? With a useless item that has absolutely no value to him at all!
Wouldn’t it be great (and far more appropriate) to offer someone like Daniel an item that; can be used daily, is a quality item and is self-branded to represent the team than he’s willing to support?
This is exactly the concept behind Snapbuds. Here we have something that not only represents a sports team, your favorite band, charity or other type of organization, with quality, but is also designed to be used on a constant basis while both solving an everyday problem and advertising the presenters as well.
We think Daniel would have been far happier with this type of gift – don’t you?