There are so many different strategies for social media marketing. Small businesses can do a lot of things to make sure they are getting the proper exposure. The main thing is to have order. For example, the About page on your Facebook needs to be filled out, so people can tell exactly who you are and what you offer. Engaging your audience is also an important thing, so doing a contest where people can participate on Facebook is a great idea.
- Completing the about page of your business page is crucial. Your Facebook business page can often be the first place your visitors arrive on after a Google search.
- A Facebook contest is a fun and engaging way to grow your Facebook audience. The right prize and an exciting theme can give your business just the boost it needs.
- After sharing an update about a new blog post, promotion, giveaway, product etc. pin the post to the top of your Facebook news feed so it’s the first post visitors see.
“Experiment with the way you share links with your Facebook audience. Sharing an update with the entire link can provide another CTA for readers to click but removing the link can help the post look more clean and refined.”