It’s amazing (but true) that there are literally thousands of businesses (some rather sizable) that are reluctant to utilize the resource of social media advertising and product awareness. It’s almost as if these business owners consider social media some type of “fad” that only “computer geek types” get involved in. However, in many cases, this type of limited thinking can, for some, represent the “kiss of death” when it comes to competing against others in their niche.
So rather than just handing out a “warning”, let’s take a look at some reasons why social media is rapidly turning into a “must” when it comes to successful marketing.
It’s becoming a universal practice
Utilizing social media, for both personal entertainment and business ventures is not something that is limited to the younger crowd. Social media has become a venue that determines the way we, as a society, communicates. In addition, this form of communication is increasing exponentially as time goes on.
It’s one of the fastest ways to reach potential customers
The old method of using cold calls to reach potential customers can’t even begin to compare with Social Media Marketing. With social media, you have the unique ability of forming relationships with both new and existing clients. This can be accomplished by commenting on what they’re posting and thus establishing a mutual trust. You’ll also have the ability to present any new promotions or discounts that you’ve made available, in order to keep your customers interested while keeping your business in the “spotlight”.
Keeping up with the competition
If you want to check out how your competition is doing, when it comes to company awareness, just do a social media search for them online. You can do this by checking the top social media sites like Twitter and Facebook. You may be surprised to see just how much of a response your competitors are getting as opposed to any business “leads” that you may manage to get during a week or a month. You also need to take into account that the advertising and social media advantages are being obtained by your competition, without spending any money (in many cases)!
There are a number of additional advantages to be obtained by engaging in Social Media Marketing. It’s not hard to get started and the rewards can be awesome. In addition, when it comes to your company’s website, social media makes an excellent compliment to your basic online presence. At the very least, it will help others locate your website more efficiently.
If you’re not already taking advantage of Social Media, it’s time to do some investigation. These days, you just can’t afford to ignore this (now “basic”) form of business communication!