Trade show preparations can start as early as six months ahead of the event, but what is the difference between attending and hosting one? When you are hosting consider it like a party. You are the one inviting people, planning the meals, deciding on how to present yourself, and what events might take place. When you are hosting you are another guest just like any of your potential leads. But when hosting you need to gather the leads or customers yourself.
- Whether you are hosting or attending a trade show, come with a plan because you are there to market yourself and your company either way.
- Always discuss goals with your team, confirm contacts, and send lots of emails before, during, and after.
- Remember to start planning early and communicate with your team as much as you can from the start.
“Trade shows present an opportunity to generate quality leads, spread brand awareness, achieve higher ROI from these events and meet other objectives whether or not you’re the host or the attendee.”