Trade show contests and games can significantly increase traffic to your booth and provide for more opportunities to meet and connect with potential clients and customers. When planning trade show games and contests, take some time to prep before the trade show event by reaching out to current clients and customers, promoting your booth on social media, and checking with show organizers for other pre-trade show advertising opportunities. Make sure to develop a game or contest that engages those who visit your booth in a way that makes them feel connected to your staff and your product. It may also be helpful to choose an activity that most people are already familiar with, like a trivia game or a prize wheel. During the course of the activity, provide an opportunity to win a prize or a contest that includes the participant sharing consumer information and which can create an opportunity to expand on your product or service. Budgeting for a trade show is also important, pick prizes that are cost effective but enticing to your demographic, and ensure that you have appropriate staffing to ensure consumers are getting the attention they need. With these tips in mind, you can provide a great experience to those visiting the trade show and help to build your own business.