Social media events are a good way to get the word out about whatever it is you’re doing. You can invite people and so can others. The event gets shared and that attracts more people to it. This talks about how to use this to get the attention of those who are currently influencing social media the most.
- It’s hard to believe that social media is old enough to have an “old” guard and a “new” one but that’s exactly what’s happening.
- While YouTube has been around for a while and Instagram and Snap chat are relatively new (2010 and 2009 respectively), the influencing royalty that has come from these platforms is just starting to gain footing in the larger social media world.
- Marketers and event planners have long laid claim to the first three and are quite adept at reaching their audiences on those platforms but what about Instagram and Snap chat or even YouTube.
“According to Shopify, 84% of people will take action based on the opinion of others, so get influencers on board early (and often).”