A custom trade show display can get your company the attention it needs, and there are ways to save costs on this without giving up quality. Lightweight, modular displays are an option that reduce storage and shipping fees without looking small. Well-designed graphics draw attention, as they’re what people notice first. Purchase a small exhibit space, but keep an eye out for free upgrades that may be available at the venue. Finally, consider reusing brand materials from past exhibits.
- Showing how to cut cost from a display used at trade shows so that the display does not eat into your profit.
- Making simple changes in the way you display things and looking for free upgrades can be useful.
- Enhancing the graphics on a display board and making them eye catching might mean someone will stop long enough to recognize an interest they might have in your booth.
“Purchasing a custom display is one way to get the attention you seek at trade shows and can be an affordable option, depending on the type of display and accessories you choose to add.”