There’s a misconception among B2B brands that social media only works for naturally fun, consumer-facing brands like beauty companies and fashion retailers. While it’s true that social media is a very effective tool for ecommerce companies, it can also be leveraged to produce powerful results for B2B brands. As of 2016, over 50% of the U.S. population uses Facebook. YouTube, Instagram, LinkedIn, and Twitter all also have large, engaged user bases. Somewhere on social media there is bound to be an audience that’s interested in what you do.