We all hope that the events we plan are wildly successful, but if all else fails, there are a few last-minute tactics to get the last tickets sold. Doing a targeted purchase of social media advertising and strengthening email marketing are sure to help get the word out. Offering a referral incentive could also help. The registration process also shouldn’t be overlooked in case that is where the sign up process is breaking down, it couldn’t hurt to re-examine it as well.If none of the other steps work then get on the phone and perform a re-targeting campaign to find your event’s target audience before it’s too late.
- While you’re doing a targeted social media campaign, do not forget to use your free social media to continue to promote your event.
- Ideally, you have been using email marketing all along to market your event but if not, there’s one thing you need to do at this last-minute point in time. That’s personalization
- Contests are also effective ways to fill seats. You can create a social media contest with a free ticket prize – just make sure that your contest is visible on social
“There’s no point in contacting someone who needs to travel 2,000 miles to attend your event with only a week’s notice. You need people who can jump in a car or Uber and get there fast.”