The process of finding a good speaker for an event is very challenging. Audiences have varied expectations. Some audiences enjoy listening while others prefer to interact. Social media has a large influence on public speaking choices as well due to large followings. Digital content and engagement are important when choosing a speaker. SXSW and TED are two organizations contributing to the change in conferences. Jeremy Kressmann, a contributor to Skift, compiled a guide to the best speakers and gives his opinion on who the most in-demand speakers in 2017 will be.