Your trade show booth is a tool to market to your potential customers and you booth needs to reflect the message that you want to market to the attendees. You need to consider budget, design, graphics, floor design and media used. The design process is a simple four step formula to get your message out correctly.
If you want to create a booth that is fabulous and functional, this article has the information you need.
- Calculate the ROI on your exhibit by figuring out how many years you are apt to use it, and at how many shows.
- The lifetime of exhibit hardware is apt to be about years, while graphic items are realistically only viable for about 1.
- Exhibit design elements you’ll want to veto, or put on the priority list, include, meeting spaces, product shelving, storage space, media kiosks, counters and backwalls.
“Trade show booths are a major expense, accounting for 10% of the average trade show budget. This does not include the exhibit space itself, which can typically amount to 30% of your overall budget. Below are two essential tips to help you control the costs associated with designing your exhibit.”