Are you an event planner? Do you just like to go to tradeshows in your spare time? Either way this will interest you. It talks about the costs of putting on a tradeshow, most of which the average person wouldn’t even consider. There’s more to it than you might think.
- comprehensive plan is one of the most common mistakes that exhibitors make.
- And it’s safe to say that nearly all exhibitors don’t have a solid grasp of the metrics of their success or failure that comes from that tradeshow appearance.
- Because companies tend to put all of their energy, time and money into putting on a good show, and very little into counting the results after the end of the show.
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