Stephanie and her team were doing a bit of brainstorming regarding their extensive promotion that was set to run in the next few weeks regarding Breast Cancer Awareness. They were having a campaign that would ultimately culminate in a festival, which everyone could enjoy, but had Breast Cancer Awareness as its fundamental background message.
In the past, her group had relied on a number of different advertising venues, which ran from short T.V. ads (these were pretty expensive) to a flyer handout (which provided a fair amount of work for those whose job it is to clean up parking lots).
Stephanie brought up the suggestion of an email campaign. At that point, the team reflected on just how many emails they took the time to actually read while they sat in their “Spam” folder. Nuff said.
A different approach
One of the team members, Carol, pointed out that there were going to be some minor events that were being held, just prior to the main festival. Perhaps, some giveaways would work a lot better than some of their past ideas.
This sounded like a better approach. But what type of item would generate the maximum amount of interest? Coffee mugs were so common, that they usually ended up in a cabinet (towards the back) and pens were just too boring. In any case, it wasn’t likely that common items, like these, would do all that much when it came to making a strong impression.
However, Stephanie came up with a “different” idea. You see, she had been fortunate enough to catch a glimpse of a new product that might fit the job in a unique fashion. She brought up the “Snapbuds” website to show her partners and it immediately got their complete attention!
Here, we have a product that successfully resolves a common problem that was relatively universal. That problem revolved around the issue people had with their earbuds constantly becoming entangled.
It was obvious that Snapbuds made it possible to untangle your earbuds in one, quick, fluid motion. It even made your earbuds easier to carry around and store!
The best part
Not only was this revolutionary product great, when it came to saving time and frustration, but they could be ordered with the pink ribbon Breast Awareness logo embossed on them! This guaranteed that when they were handed out, along with the appropriate advertising literature, they would lock in people’s attention.
In addition, the Snapbuds would be carried around and they were guaranteed to get the attention of everyone who saw them. That, plus the reasonable price made this a no-brainer for the group’s promotional product!
Check out what all the excitement is about, regarding this unique product about to hit the market – in a BIG way.