The article discusses brand memory identity—defined as the ideal way that you would like your customer to remember your brand—and how to utilize it to build a lasting impression with your customers. The article discusses the advantages of utilizing face-to-face marketing events to solidify your brand memory identify and expose your clients to your brand.
- A Brand Memory Identity, as we define it, is a description of the ideal memory your customer should have of your brand. And should be developed as one of your first phases of trade show and event planning.
- In order to solidify your Ideal Brand Memory with customers, they need to be exposed to the proper experience which can be created with your trade show marketing program and events marketing initiatives.
- Face-to-face marketing programs have a definitive advantage over other types of marketing by having the ability to create and control THE experience.
“contribute to make up the whole of your “brand” to create that lasting impression – be it positive or not.”