Customer engagement is a priority at a trade show booth. Attractive displays and professional staff can go a long way to starting client relationships that will continue through the sales funnel. Combining education and entertainment at the booth is critical for consumers who are more savvy about their prospects than they were in decades past. Attracting clients is important but the personal interaction between staff and attendees is more vital when it comes to customer retention and potential sales.
Read more: Best Booth Engagement Strategies