Audience segmenting is so much more than just grouping people by age and gender. This article has five strategies to gather the audience that you need to maximize your future profits. Don’t be shy about using available technologies and even social media to help you target the audience members that you want. If you have a good data collection strategy, you will be able to market more effectively and increase your ticket sales for your event.
- Event marketing is a popular event and one that works for audiences. Cater to the needs of big audiences that are interested in coming.
- Hyper targeting is being debated in certain circles as well. Business leaders are working to make event marketing something special for everyone.
- Always cater to super fans and VIP buyers in need at events. Event marketing has changed and introduced a lot of new options.
“Having a segment that includes not only your past VIP buyers, but also high-income attendees, and attendees that have luxury brand affinities can make the difference between your sales team selling those high-value seats and not.”