Here, we will go over some simple points that are essential when it comes to how to successfully promote your brand. These suggestions can pertain to just about any product that can be marketed. They are considered to be the basis for making your product/services known to the general public (with a minimum of expense).
First, let’s break them down to their basic concepts:
- Create a brand name
- Advertise through online and video venues.
- Network with those who are considered successful in their fields.
- Correctly utilize social media.
- Offer free merchandising that bears your brand.
Create a brand name/logo
You will want to create consistent brand recognition that is seen by your potential clients/customers. This will serve to help your product to not only be recognized, but it will make it easier for your product to be recommended by current customers.
The easiest way to begin doing this is by making sure that your logo is imprinted on an item that will get daily use, as opposed to something that will most likely get placed on a shelf (in the back) or tossed in the garbage.
Advertise through online and video venues
Advertising can be done in many different ways (T.V., radio, print, outdoor signs, etc.). But, by far, the most economical and far-reaching method is through the Internet. This is done by first creating your business website (if you don’t already have one).
If you do have a current website, then make sure that it is “modernized”, SEO optimized and user-friendly. If you don’t know what this means, then ask a professional website creator (with good references).
Good website creation and excellent website copy can be obtained through online outsourced resources that have good feedback posted.
Network with those who are considered successful in their fields
This one requires patience and the willingness to play the “long game”.
That’s because business relationships are not created overnight! The best way to do this is to visit and comment on successful business websites (in particular, entrepreneurs).
If you do this with enough successful individuals, they will eventually respond to your interest and they can provide some highly valuable suggestions. Note: this can be a lot easier if you have something of value to offer them.
Correctly utilize social media
This is a big one! Social networking has almost become mandatory for many types of products and can no longer be considered a novelty for “computer geeks”. If you don’t know how to do this, then it behooves you to do some research and/or obtain assistance from knowledgeable outsourced experts.
But remember – you get what you pay for, when outsourcing! Don’t let the low cost of some outsourcing individuals goad you into thinking that you can get high quality for next-to-nothing.
It can be quite easy to be fooled into hiring a cheap website contractor, from a third-world country, who has a sub-par command of the English language and can get your website banned from social media networks such as YouTube and Facebook!
Offer free merchandising that bears your brand
This suggestion is particularly useful when participating in conventions and trade shows. But beware – free merchandise such as; coffee mugs, notepads, pens, calendars, etc., have been done to death.
These types of giveaways will definitely not stand out when compared to your competitors.
Offering a unique product that will get daily use is considered the “Holy Grail” of advertising giveaways!
These are 5 valuable tips on creating brand awareness that will end up producing loyal customers/clients that will equate to high profits in ways that are much cheaper than what advertising used to cost.