A copywriter for a software company offers four tips on how a person can effectively market the content they have written. He says there is a new 80/20 rule, in that the marketing person should spend 80% of her time marketing, and 20% creating content. The writer’s recommendations are to pitch the material all over the company’s website, as well as put content into the writer’s email. In addition, the writer should use Twitter. Further, the writer should look at activity on his site and send ads to interested viewers. Screenshots are provided.